VIDEO ACTIVATION WITH TEAM SHOOTER DAN BERTOCCHINNI

Leupold Optics

C A S E S T U D Y

A long-form video series built around trusted personalities

A 3-part content series developed with Leupold and professional precision rifle shooter Dan Bertocchini focused on turning real expertise and training into story-driven brand content.

Letting the products naturally live inside the story rather than forcing a hard sell.

The Challenge

Many brands already have the products, athletes, and expertise — but aren’t using them to create the kind of entertainment-first content modern audiences actually want to watch.

The Approach

Instead of building a traditional product campaign, we built the series around Dan’s real-world shooting experience, training environments, and personal insight — letting the products naturally live inside the story rather than forcing a hard sell.

The Activation Is Just the Start

The best projects don't end at launch. Every activation is built to power a larger content ecosystem and distribution plan.

Website & Editorial Content
Email Campaigns
Social Rollouts
Print & Digital Media
Industry Partnerships 
Influencer Networks

Execution

3-part long-form video series, photography, social rollout, web articles, newsletter integration, YouTube distribution, and collaborative production built around both brand messaging and authentic shooter storytelling.

Long-tail content distribution

We think about the full lifecycle of the content.

Authenticity

Using the brand’s own team shooter immediately makes the project feel more credible and less like staged “brand content.”

Outcome

The series created a scalable library of evergreen content while expanding the reach of both the athlete and the brand through trusted personalities, educational storytelling, and long-form distribution.