VIDEO ACTIVATION WITH TEAM SHOOTER DAN BERTOCCHINNI
Leupold Optics
C A S E S T U D Y
A long-form video series built around trusted personalities
A 3-part content series developed with Leupold and professional precision rifle shooter Dan Bertocchini focused on turning real expertise and training into story-driven brand content.
Letting the products naturally live inside the story rather than forcing a hard sell.
The talent, expertise and product were already there.
As a Leupold team shooter, Dan brought real-world experience, credibility and a natural connection to the brand. The opportunity was to use those existing assets to create something audiences would choose to watch, rather than another traditional product campaign.
The Opportunity
The series was built around Dan's real-world experience, training environments and personal insight, allowing Leupold products to become a natural part of the story.
But the activation wasn't designed to end with three videos. Each production created a larger library of content that could extend across Leupold's channels and continue working long after the initial release.
Bringing It to Life
The best projects don't end at launch. Every activation is built to power a larger content and distribution plan, finding more ways to put the work to work.
The Activation Is Just the Start
ACTIVATION: A 3-Part Long-Form Video Series
ROLLOUT: Social / Web & Editorial / Email / YouTube / Print & Digital Media / Industry Partnerships / Influencer Networks
Authenticity doesn't have to be manufactured when it's already inside the brand.
Leupold already had the product, the expertise and the personality. Building the content around those existing strengths created something more credible than a traditional product story while giving the brand an evergreen library that could continue working across multiple channels.
Why It Works
