CROSS-BRANED CAMPAIGN STRATEGY

Independent

C A S E S T U D Y

A multimedia storytelling system designed to captivate global audiences

20FT+ was developed to transform surf forecasting into a live-event storytelling platform centered around anticipation, timing, and the chase for giant surf. Rather than focusing on the technical side of forecasting, the project focused on what all that data could make possible in the real world.

One creative system delivered across three brand’s channels & audiences.

The Opportunity

How do you make a product launch bigger than your brand can accomplish on its own—without simply increasing the advertising budget?

Many brands already have the pieces: complementary partners, shared athletes, aligned audiences, and established retail channels. The opportunity was bringing all of those assets together into one campaign that created more impact than any one brand could generate independently.

The Strategy

Instead of asking each brand to market the collection separately, we built a single creative campaign that everyone could rally around. Shared athletes, coordinated launch timing, and unified creative allowed each partner to contribute while extending the campaign far beyond their own individual marketing channels.

Social

Native email

Web & SEO

Execution

Campaign strategy, creative direction, launch planning, video production, photography, print advertising, email marketing, website creative, social media rollout, paid digital advertising, PR support, retailer assets, and coordinated launch materials developed across multiple brands and distribution partners.

Outcome

The result was more than a product launch. It became a coordinated marketing campaign that leveraged existing partnerships, expanded audience reach, and gave every participating brand a stronger voice than they would have achieved independently.