DATA CONVERTED STORYTELLING
Surfline
C A S E S T U D Y
A multimedia storytelling system designed to captivate global audiences
20FT+ was developed to transform surf forecasting into a live-event storytelling platform centered around anticipation, timing, and the chase for giant surf. Rather than focusing on the technical side of forecasting, the project focused on what all that data could make possible in the real world.
How do you turn technical information into something audiences obsess over emotionally?
Turn the forecast into the story.
Surfline already had the ingredients: proprietary forecasting, an established audience, global reach, industry credibility and access to the people and places that could bring it all to life.
Rather than building something from scratch, the opportunity was in connecting assets that already existed.
The Opportunity
Because timing and location were dictated by changing conditions, 20FT+ needed to operate differently from a traditional event series. The identity and creative system had to be flexible enough to move quickly across locations, live broadcasts, digital, social and partner applications.
Bringing It to Life
Full brand identity system, logo development, website design, social media systems, merchandise design, broadcast graphics, motion graphics, and production-ready assets developed alongside Surfline’s live broadcast teams.
What Was Created
Sometimes the opportunity isn't creating something new. It's finding a new way to use what you already have.
20FT+ allowed Surfline to do what it did best in an entirely new format — turning an existing capability into a new way for audiences to engage with the brand.
Why It Works
